How much is your time worth?

A post this week about the value of one's time really got me thinking. Blueprint for Financial Prosperity wrote the following: http://www.bargaineering.com/articles/how-much-is-your-time-worth-myth.html.

I couldn't agree more with this post. I thought I would approach this post from a different angle.
Yesterday I was at Home Depot buying paint. I could not believe how busy the store was. I walked in at 7pm on a Friday and it looked worse than noon Saturday. While buying the paint, the associate informed me that it was "Midnight Madness". Other than a few door crashers, there werent really any other significant differences between "Midnight Madness" and every other Friday night. It was these door crashers that had me amazed. At 7pm, lines had formed in front of the displays for each of the door crashers. The amazing thing about these lines was that these door crashers were not available until 9pm. People were willing to wait 2 hours just to save a little bit of money. How much money you ask? Well here were the door crashers:

1) Fiesta BBQ Regular $139 on sale for $89.
-While on the surface, it may look like you are being paid $25/hr to wait to buy this BBQ. Consider that its November, and BBQ season here in Toronto Ended at least a month ago. My guess is that this BBQ is being sold for about $10-$20 less that in was during the end of season sales just a few weeks ago.
2) Phillips Compact DVD Player - $39 (no reg price given). Note: Longest Line
-To me this doesn't really seem like savings at all. DVD players can be purchased under $50 on a regular basis. While the quality on a $50 DVD player may not be great, I doubt the one being offered here was any better. Just at quick look at Futureshop and I found a DVD player for $29 and I don't need to leave my house to buy it.

3) Ryobi 5 in 1 Multi-Tool Set $149 Reg $249
-Of all the door crashers, this is easily the best, but its still not great. Last week at Canadian Tire I saw a very similar deal. Consider also that 2 of the 5 tools are a flashlight and a hand vacuum.

I think the above are examples of where time really should be equated with money. If one were to simply shop around, they would realize that these door crashers simply are not that great a deal. Secondly, would these people not be better fulfilled as human beings if they were to spend those 2 hours with their families on a Friday night instead of leaning on their shopping carts in line at the home depot?